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Digital marketing is the promotion or advertisement of your product, service, or business online or via the Internet. Digital marketing consists of many different types of marketing strategies, but the spectrum of services consists of website design and development, search engine optimization, pay-per-click advertising, social media marketing, and content marketing strategies like blog writing, video marketing, and email marketing. Even within the above strategies are subsets of the different types of digital marketing.
Having a website is not enough these days. The internet has become one of the most competitive spaces and everyone is competing with the mass amounts of traffic and users online. While a website is extremely important and serves as the foundation for your online marketing presence, it is just that, a foundation. Promotion of your website via other digital marketing channels is important to set your business apart and give you every opportunity to attract a new visitor, which will hopefully turn into a customer. Digital marketing is the promotion of your brand and the service you need to battle against competitors that do not only exist locally, but now exist nationally and internationally against your business.
Most of our services are offered at discounted rates at anual or bi-annual contract for extended services, but we offer month-to-month contracts. We prefer longer deals because digital marketing results do not happen overnight, especially if you are tackling efforts like social media marketing and search engine optimization. Digital marketing takes a consistent effort and one that is relentless. Anyone that is guaranteeing overnight results using their services might as well be selling snake oil. The internet is the most competitive business space in the world. For our website design services, we offer customized proposals and pricing that is determined based on the scope of the project, but general website design services range anywhere from $3,00 to $100,000. Each of our customers are unique and have different requirements when it comes to a revolutionized digital marketing strategy. All customers will be presented with a custom proposal that is unique to their business industry and requirements.
As a rule of thumb, general marketing expenditures are recommended to be around 10-20% of overall revenue, but there is not an exact answer. One of the most important numbers is determining what the return-on-investment is of any marketing investment. The only wrong amount to spend on digital marketing efforts is $0. Doing something is much better than doing nothing at all.
In order to get started you have a few different options: 1. Request a Free Digital Marketing consultation Appointment via Appointment Page 2. Email us at [email protected] 3. Submit a form on our website on our Contact Page 4. Call/whatsapp us at +447723105566
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Website Design & Development
With how fast technology changes, it is recommended to audit your website at least once every two years. When designing a website, be sure to keep in mind developing a design that will withstand the test of time. We abide by the idea that simple and minimalistic design that delivers information quickly and easily will always be in. If you are not sure whether your website needs to be updated, request one of our free website audits that will identify potential areas of improvement and issues that you might be having with your website technology.
Yes, all of our website designs and development of websites will be optimized for the five standard screen sizes (large desktop, laptop, tablet, Tablet, and mobile phone). Over 50% of website traffic comes from mobile devices so we put a huge emphasis on making sure that your website performs on every single screen that someone might be viewing your site on.
This questions depends on what type of business you are in, but, in general, websites should consist of the following pages: Home, About the Company, Services/Products offered, Case Studies/Testimonials, Blog, and a Contact Us page. If you are not sure what needs to be included on your website, don’t worry. Our team of experts always performs a deep-dive of your business to make sure that we are including all of the exact pages you need to make your product or service shine.
Each and every business website is completely different. Websites will fall anywhere in the range of $300 to $100,000 depending on the complexity of the project. Sites that require customization will be on the higher end of the spectrum versus websites that only require basic information and minimal functionality.
We use whatever tools and technology will be most effective for your business. We will determine what platform makes the most sense for your business and then design and develop your site based on that. But, for specifics, we are versed on platforms like WordPress, Joomla, Magento, Drupal, Custom PHP based sites, and many more.
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Search Engine Optimization
SEO stands for search engine optimization. Search engine optimization is an effort that optimizes your website to rank for specific keyword searches and also promotes your website to do the same. In layman’s terms, Google wants to return the best websites for the specific search query. Our SEO efforts will tell search engines that your website is one of the best for the query that the user is searching for online. There are two main factors that go into SEO: on-page optimization and off-page optimization. On-page optimization is an effort in which we technically configure the content and information that is on your website to rank for specific keyword searches. This effort might include things like updating meta tag information, adjusting content on specific pages, or configuring your website with a blog in order to promote content. Off-page optimization includes the work we do to promote your website outside of your own website. This can include things like guest blog writing or press release writing. Digixperts handles all of these efforts for you.
An SEO strategy is one that is going to pay dividends down the road. We like to use this analogy for SEO efforts: Imagine trying to push a large boulder. At first, it is extremely hard to get the giant object that is not moving to start moving. But, once you start to apply more and more pressure and energy, the boulder slowly begins to move. Once the boulder starts to move it becomes easier and easier to get the boulder to move faster and faster. At some point, if you’re not careful, the boulder will be rolling out of control. This is the same as SEO efforts. Earning SEO rankings do not happen overnight because there are many other competitors that are either better positioned or have been putting in SEO efforts for a longer period of time. But, once your website starts to see increased rankings then it is really like a chain-effect. Traffic will increase more and more as we place you higher in search rankings and things will start to grow exponentially month-over-month as we continue to add more and more relevant content and information that leads back to your website.
SEO efforts drive organic traffic to your website that you do NOT pay for. PPC, or Pay-Per-Click, drives traffic to your website that is paid for. SEO is a long-term effort with lasting results vs. PPC which is more of a quick injection of traffic that does not have the same long-lasting effects.
It depends and we offer NO guarantees. Anyone that does offer you guarantees might as well be a snake-oil salesman. SEO takes time, effort, and patience. When we first start, we normally target lower competitive keywords with average amounts of traffic since these are easier to rank for. As time goes on and we gain more ground on the lower competitive keywords we will start to target the more competitive keywords. Generally, ranking improvements can take anywhere from 3-6 months, with lasting effects generally coming in at around one year. The beauty is that SEO rankings, if maintained, will be extremely beneficial for you in the future and will create incredible ROI as time moves forward. The only wrong decision you can make in regards to SEO is doing nothing at all. SEO is like a snowball rolling downhill. At first it starts out small and slow, but as efforts increase and more and more SEO efforts are added, the snowball begins to get bigger and bigger and starts to roll down the hill out of control. The same will happen with your website traffic!
Yes, we also set you up on our state-of-the-art reporting dashboard that compiles your entire online presence and puts it into one central place for you. This dashboard is incredible and let’s you get a snapshot of your business presence online and instantly. The dashboard comes with 24/7/365, up-to-the-minute reporting.
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Pay-Per-Click Advertising is when we place ads on search engines or other websites and drive traffic to your website. You are charged for this traffic when someone clicks on your advertisement. Our job is to make sure that your ad campaigns are correctly configured to drive the exact type of traffic you want to your website. This ensures that your budget is not being wasted on irrelevant traffic. We constantly monitor and make changes to your campaign to drive and drive down the cost-per-click, increase your click-through-rate, and increase your conversation rates. How do this? We create extremely targeted ad campaigns and constantly test different variables and ad formats to find the best combination. We also make sure that your website’s landing pages are perfectly configured for conversion when someone lands on your site.
We perform pay-per-click advertising services for the following search ad networks: Google Search and Display Network, YouTube Ad Network, Bing Ads Network, Facebook Advertising, Instagram Advertising, Twitter Advertising, LinkedIn Advertising, Pinterest and TikTok Advertising.
The benefits of advertising with PPC advertisements is that you know you will be driving relevant traffic to your website. Unlike an SEO campaign, PPC advertisements generate traffic almost instantaneously. The difference is that PPC campaigns are more expensive because you are paying for the click and for the management of the campaign. One of the greatest benefits of a PPC campaign is that we get data instantaneously that tells us whether our advertising is working or not and how we can make adjustments to make sure that it is performing better.
We structure your PPC advertising campaigns based around your products and services. We create extremely targeted ads for each individual service. We will never run generic ads because these do not convert. For example, if you offer insurance services, we will identify your best service options. If that option is car insurance, we will create specific ads and landing pages exactly targeted for people looking for car insurance services in your area. This ensures that the traffic we are driving to your website is traffic that is looking for what we are providing to them!
Similar to our SEO campaigns, you will be set-up on a state-of-the-art campaign dashboard via our website. This dashboard will have up-to-the-minute reporting, charts, and information on the success of your campaign. We will also analyze these results with you each and every month and make sure that we are constantly improving the efforts of the campaign.
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